BCG X
Graphic Design and Social Media
Duration
6 months
Role
Product Marketing Co-Op
Overview
Social posts, strategy, and amplification plans created for AI products from BCG X, Boston Consulting Group's tech and design unit.
Products That Made Us
Created a social carousel template and amplification plan to repromote videos for the "Products that Made Us" series.
Collaboration Announcements
Created amplification plan, social carousel images, social copy, and internal communications to announce two Boston Consulting Group partnership announcements, Microsoft and Pencil.
Microsoft post performance one month after launch:
- 147k impressions (270% above average)
- 1.7k total engagements
- 1.5k website visits
Marketplace Accelerator Product Video
Wrote the script for Marketplace Accelerator by BCG X's first iconic video.
Additional Content Design